augmented reality

VR/AR Association New York Chapter Celebrates 3 Years at RLAB

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The third anniversary of the VR/AR Association (VRARA) New York chapter was a positive snapshot on the growth of the immersive/XR industry in the greater New York area in the past few years. The event was hosted on Tuesday evening, May 21st, at RLAB (https://www.rlab.nyc), the massive space that NYU and its academic and City of New York partners opened in late-November, 2018. RLAB hosts several companies, including members of its XR Beta program, and is being built out as a larger facility for immersive innovation, including volumetric capture space.

Dex Yee (left), from VRARA, watches as Jason T. Jaslow signs in the VRARA NY 3rd anniversary

Chris Pfaff, VRARA NY Chaper advisor, welcomes the crowd at RLAB

As VRARA has grown globally, so too has its New York chapter, and this mirrors the broader focus on the XR industry in New York, which embraces enterprise and consumer firms alike.

Banu Ozden in discussion with Janice Brown, manager, education and outreach at RLAB

Robin White Owen and Michael Owen, the first XR couple of Brooklyn, at Rlab

Unseen Media demos its soon-to-be-released narrative AR game

Gur Arie Bittan, from Mantis Vision, demos for Banu Ozden and Jeffrey Ginsberg

More than 50 guests attended the mixer event, which featured demos from XR Beta companies, as well as Mantis Vision (http://mantis-vision.com), and remarks by RLAB’s Alexis Seeley and VRARA New York chapter advisor Chris Pfaff. And, of course, numerous demos of mobile AR experiences were shown by VRARA members as well.

Robin White Owen and Michael Owen listen to Tim Meyer, from IBM’s IoT group

Alexis Seeley, director of education and opportunity programs at Rlab, welcomes the crowd

Mantis Vision’s mo-cap installation, and some of its forthcoming collaboration tools, were a major hit at the event. Unseen Media ((https://www.unseenmedia.io), a narrative AR game developer, demonstrated its soon-to-be-released game, while echoAR (https://www.echoar.xyz), and AR-focused CMS and CDN provider, and SIY (Speak it Yourself – https://www.siyvr.com), a VR-based language instruction firm, demonstrated their solutions as well.

Chris Pfaff and Gordon Meyer, one of the Top 5 AR influencers in the industry

Chris Pfaff and Kate Specter, from Toonpack, at Rlab

Alexis Seeley and Janice Brown, with Rlab, prior to the VRARA event

 

VR/AR Association Brings ‘AR for Producers’ to The Alley in Manhattan

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Some of New York’s leading AR technology developers attracted a crowd at The Alley, Verizon’s 5G collaborative lab and work space in Chelsea last Tuesday, May 8th, at an event sponsored by the VR/AR Association’s New York chapter. ‘AR for Producers: How to Engage Audiences on Multiple Platforms’ was well-titled, as most of the audience was comprised of new media and television producers who are looking at AR for a wide range of production elements, including fan engagement, 2nd-screen extensions, and location-based entertainment.

 

JR Dawkins welcomes the crowd to The Alley     Michael and Serge Doudy provide an overview of the VR/AR Association

Eric Schwertzel, head of business development for eyecandylab’s US presence, demonstrated the AugmenTV concept, in which TV content triggers experiences on mobile using an AR app. This is a long sought-after play, and should have traction in sports as well as episodic TV.

Eric Schwertzel discusses AugmentTV

Gordon Meyer, head of marketing for Lampix, demonstrated the company’s projector-based AR solution, which is ideal for retail and public venue experiences.

Gordon Meyer presents the Lampix innovation

JR Dawkins, head of business development for Envrmnt by Verizon, showcased the Envrmnt AR Designer tool, the industry’s first true drag-and-drop AR tool. The simplicity of the tool enables anyone – with no coding experience – to create AR triggers on physical objects, and more.

JR Dawkins presents AR Designer      Ryan Hilla assists with AR Designer demo

Far beyond what previous generations of AR solutions have provided, the presenters discussed the value that 5G will bring to AR, enabling seamless, low-latency experiences with greater connectivity levels.

JR Dawkins, Gordon Meyer, and Eric Schwertzel discuss the AR industry

Chris Pfaff, JR Dawkins, Gordon Meyer, and Eric Schwertzel during the panel discussion at ‘AR for Producers’

For many in the audience, it was their first time in The Alley, which opened last spring, and has gained a following among the technorati of the city.

Lampix demo at ‘AR for Producers’

Chris Pfaff and Ally Perez, event coordinator for The Alley, powered by Verizon

Augmented Reality for Producers Event Packs the House at NYU Data Future Lab

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The latest augmented reality (AR) technology, and some of its leading producers, packed the house at the NYU Data Future Lab last night in SoHo, at Chris Pfaff’s ‘AR for Producers: Bending the Arc in Real Life’ event, presented with the VR/AR Association, New York Chapter. The event was held at the end of the first day of Advertising Week New York 2016, and brought together technologists and producers alike for demos and discussions regarding AR’s application to multiscreen content.

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Ariff Quli, chief commercial officer, Americas for Blippar answers a question at ‘AR for Producers’ at the NYU Data Future Lab

 

A full house of more than 75 people crowded into the Think Tank at the lab, and witnessed a presentation of Provision’s Holovision holographic display unit, which is used by several leading consumer brands. Ted Iannuzzi, creative business technologist with design and development firm Ixonos detailed the product’s significance in the context of his long history in emerging technologies. Ixonos is currently working with Provision to design the next generation of the Holovision experience, which will incorporate the first ‘touchless’ touch screen.

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Ted Iannuzzi, creative business technologist with Ixonos, demos the Provision Holovision holographic projection kiosk, and discusses past visions of AR

 

Blippar’s US director of commercial operations, Ariff Quli, led off the event, showing how the Blippar app drives interactive engagement for brands including Spotify (a playlist driven by Blippar from a Coca-Cola can) and others. Ariff even pulled an audience member aside to draw a picture, which was then rendered elegantly using Blippar’s recognition technology.

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Ariff Quli demos Blippar; activated Spotify playlist, tagging physical objects, and bringing audience member’s drawing to life (a butterly!)

Diego Florentin, head of business development for Montevideo, Uruguay-based Squadability, showed some of his company’s industry-leading AR work for brands, including the Harry Potter exhibit at Universal Studios. He made a passionate pitch for producers to drive more content with AR tags and hooks, to enable greater development.

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Diego Florentin, from Squadability, inspires the audience with demos of AR work for brands and media companies

Futurefly’s founder and chief product officer Ozz Hakkinen discussed his career as a successful game publisher, who wanted to move into game development, and how that spurred his latest work, the RAWR app, which applies contextual content hooks to an avatar-based experience that enables a new kind of chat.

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Ozz Hakkinen, founder and chief product officer of Futurefly, demos the RAWR app, with contextual emojis for avatar chat

Much discussion ensued regarding the coming of Magic Leap’s platform; head-up displays (HUDs), including Osterhout Digital Group’s glasses, and the incredible impact that Pokémon Go has made on the AR industry. Much discussion took place around the latest developments in AR from the likes of Apple, Google, Facebook, and Amazon.

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Chris Pfaff, CEO of Chris Pfaff Tech Media LLC, and Ted Iannuzzi, before the event

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Paul Wilford (gesturing), research director at Bell Labs, talks about VR as a Service (VRaaS) before the event

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Mina Salib, manager of the NYU Data Future Lab, welcomes the audience