Chris Pfaff

‘AI and ML Take Over TV: Monetizing Every Pixel’ Panel at the TV of Tomorrow Show New York – December 4, 2019

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The latest edition of the TV of Tomorrow Show New York, in a new location at Town Stages in TriBeCa, delivered a day’s worth of engaging discussion and demos of advanced TV and OTT analytics and programmatic ad solutions on Wednesday, December 4, 2019. I produced and moderated the ‘AI and ML Take Over TV: Monetizing Every Pixel’ panel, which featured a powerhouse of experts in visual content automation and AI, including Richard Collins, CEO of Tellyo; Randa Minkarah, COO and co-founder of Transform Inc.; Phil Zepeda, vice president, product & marketing at Vilynx, and Thomas Jelonek, CEO of envision AI.

You can listen to the full session at: https://lnkd.in/e9hd-aG

Chris Pfaff, Richard Collins, Randa Minkarah, Phil Zepeda, and Thomas Jelonek, after the ‘AI and ML Take Over TV’ panel, December 4, 2019

Richard Collins discusses Tellyo’s multichannel automation features

Phil Zepeda discusses Vilynx’s content sentiment detection features

Randa Minkarah discusses Transform’s curation features

Thomas Jelonek discusses envision AI’s intelligent tagging features

Simon Applebaum (back to camera) asks a question of Richard Collins, from Tellyo, at the ‘AI and ML Take Over TV’ panel

Ravi Peravali, from event sponsor Tavant, with TV of Tomorrow Show founder and CEO, Tracy Swedlow

 

 

 

 

‘Expert Storytelling in XR’ panel at the 2nd Annual VR/AR Global Summit in Vancouver, November 1-2, 2019

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The 2nd Annual VR/AR Global Summit at the Parq Vancouver, from November 1-2, 2019, featured some of the leading brands in the broader XR space, including Apple, Lenovo, Viacom, Niantic, and Microsoft, among others. A diverse array of use cases and new solutions for VR training were demonstrated throughout the event. The event, produced by the VR/AR Association, showcased a solid representation from local Vancouver firms, validating Vancouver’s status as the leading visual effects and animation cluster in the world, a growing presence in the broader XR arena.

I produced and moderated a packed house for the ‘Expert Storytelling in XR’ panel on Day 2 of the event, November 2nd, featuring Srinivas Krishna, founder/CEO, GeogramMichael Owen, CEO, MediaCombo, and Amy Lou Abernethy, President, Creative Director, and Chief Learning Strategist at AMP Creative. Srinivas showed off his latest technology for virtual event production and promotion; Michael showed off his work in AR museum curation, and Amy Lou showed off AMP Creative’s work in VR empathy training.

Michael Owens, Srinivas Krishna, Amy Lou Abernethy, and Chris Pfaff, after the ‘Expert Storytelling in XR’ panel, November 2, 2019

Chris Pfaff, Srinivas Krishna, Michael Owen, and Amy Lou Abernethy, at the opening reception for the VR/AR Global Summit, October 31, 2019

Kris Kolo, executive director of VRARA, Chris Pfaff, and Michael Owen, at the opening reception for the VR/AR Global Summit, October 31, 2019

Chris Pfaff, Alan Smithson, and Michael Owen, at the opening reception for the VR/AR Global Summit, October 31, 2019

Alan Smithson discusses MetaVRse’s latest ed-tech work, while Sophia Loren looks on

Galit Ariel and Chris Pfaff, after Galit’s presentation, November 1, 2019

Group shot of attendees at the Vancouver Economic Commission’s VIP Dinner, at the Hawksworth Restaurant, November 1, 2019

Augmented World Europe (AWE) Expo in Munich – October 17-18, 2019

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The Augmented World Expo (AWE) Expo Europe conference, held at the MOC Exhibition Center in Munich on October 17-18, 2019 was an intense assemblage of leading enterprise solutions experts from some of Europe’s most prominent industrial companies, from Deutsche Telekom to Alstom and Siemens. A strong showing from the Finnish VR/AR scene – including Varjo, Glue, Dispelix, and Immersal – and a diverse showing of German industrial XR solutions proved that Northern Europe is well-positioned to lead innovation in the XR space in the new decade.

I chaired Day 2 of the Enterprise Track, on Friday, October 18th, and had an incredibly strong line-up of presenters. All but one showed up; Citrix’s Christian Reilly (who was slated to lead off the afternoon sessions with a talk entitled ‘Future of Work: The Next Technological Revolution’) was a no-show, but I managed to conduct a one-on-one stand-up chat with one of his competitors – Matt Copping, director of AR/VR at VMware. Dirk Hartmann, from Siemens, did not show, but his colleague, Theodoros Papadopoulos, presented solo. Daniel Seidl, from Innoactive, showed a QR code on his presentation, and got more than 20 leads in one minute. Megan Lubaszka, from Gensler, had a packed house, as did Nestle’s Richard Hess, and the last presentation of day, from heavyweight Alstom, saw presenter Aurelie Perruchon swamped with audience members pitching her after the track’s sessions ended.

Presenters included:

  • Panagiotis-Alexandros Bokaris, L’Oreal: Video-projected Augmented Reality in the Beauty Industry
  • Jana Gerl, Vuframe GmbH, Virtual & Augmented Business: How to Discover and Leverage Immersive Data You Already Onw
  • Richard Hess, Nestle, Scaling XR at Nestle
  • Daniel Seidl, Innovative: Challenges and Best Practices in Adopting and Scaling VR Training in Enterprise
  • Barbara Schiavi, VINCI Construction France: Use Case: Construction Use Cases for AR and VR
  • Megan Lubaszka, Gensler: AR, VR, AI and the Future of Spatial Computing
  • Mattias Johansson, Tetra Pak: Automation Today and in Tetra Pak’s Factory of the Future
  • Theodoros Papadopoulos, Siemens AG: Design Concept in VR – Democratizing Simulation World
  • Gary Smith, Dwr Cymru Welsh Water: MR in Industry – Risk Reduction or Risk Generation
  • Eletheria Kouri, ABI Research: An Accurate ROI Story: Identifying Impactful Variables in AR/VR Implementations
  • Aurelie Perruchon, Alstom: AR/VR Use Cassetin Alstom

#AWE2019 #AugmentedReality #VirtualReality  www.awexr.com/eu-2019/www.awexr.com

Chris Pfaff, chairing the Enterprise Track on Day 2 of the Augmented World Expo (AWE) Europe, in Munich, October 18, 2019

Chris Pfaff, chair of Day 2 of the Enterprise Track, at the standee for Augmented World Expo (AWE) Europe, in Munich, October 18, 2019

Richard Hess, from Nestle, discusses XR use cases for the brand

Megan Lubaszka, from Gensler, discusses the future of spatial computing

Daniel Seidl, from Innoactive, discusses VR training for the enterprise

Chris Pfaff and Panagiotis-Alexandros Bokaris, from L’Oreal, at the start of Day 2 of the AWE Europe Enterprise Track, October 18, 2019

Chris Pfaff and Philip Wogart, executive director, DACH, at the VR/AR Association (VRARA), at a VRARA dinner on October 17, 2019

Chris Pfaff and Wade Tinney, chief product officer of Patched Reality, on Day 2 of AWE Europe, October 18, 2019

Chris Pfaff, Brian Kane, from Magic Leap, and Leif Arne Petersen, CEO/founder of HOLOGATE, at the Hologate headquarters, October 18, 2019

The winners of the AWE Europe Awards, onstage at the closing awards ceremony, October 18, 2019

 

TV of Tomorrow Show San Francisco, 2019: ‘AI and ML in the TV Industry: Mining Data in Every Corner’ panel

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The TV of Tomorrow Show in San Francisco, held at the Golden Gate Club in the Presidio, June 12-13, 2019, was a solid event. I moderated a panel – ‘AI and ML in the TV Industry: Mining Data in Every Corner’ – that brought together an incredibly rich array of perspectives on AI from five different solutions providers, including Randa Minkarah, COO and co-founder, Transform Inc.; Juan Carlos Riveiro, CEO, Vilynx; Kevin Gou, CEO, Hive; Aman Sareen, CEO, ZypMedia, and Arun Prakash, CFO, Cerebri AI.

The discussion ran from use cases of AI and ML in the OTT world as it reflects customer journey; content curation; content distribution, and programmatic advertising.

Chris Pfaff leads discussion on the ‘AI and ML in the TV Industry’ panel

Aman Sareen, from ZypMedia, discusses his approach to AI-powered local-first programmatic advertising

Kevin Gou discusses Hive Data, and how to build machine learning models 

Chris Pfaff, Aman Sareen, Randa Minkarah, J.C. Riveiro, Arun Prakash, and Kevin Gou, after the ‘AI and ML in the TV Industry’ panel

Arctic 15 Fireside Chat: The Ethics of AI, with Pia Erkenhiemo, iloom.io founder

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At Arctic 15 in Helsinki, I conducted a fireside chat on the ethics of AI with Pia Erkenheimo, founder and chief orchestrator of iloom.io (http://www.iloom.io), on Thursday, June 6th, from 1:20-1:45 pm on theAccenture AI Track at Arctic 15, at the Cable Factory (Kaapelitehdas, Tallberginkatu 1) in Helsinki.

iloom.io uses natural language processing (NLP) and machine learning (ML) to analyze authentic text and language that employees and customers use to deliver narrative understanding beyond words. In addition to her role with iloom.io, Pia is also chairman of Solved – the clean tech company; serves on various company boards, is an AI researcher at the Aalto School of Science and Technology, and serves as an innovation expert and evaluator for the European Commission.

The conversation discussed the recent geopolitical issues with social media and targeted messaging and advertising, and how AI tools can spot and manage manipulation of public conversations. Pia’s work on the venture and non-government agency (NGO) sides lent great credence to the overall topic, and she hinted at further coming work on her behalf to help stem the tide of AI run amok in the public sphere.

Chris Pfaff and Pia Erkenheimo discuss the ethics of AI at Arctic 15 on June 6, 2019 at the Cable Factory, Helsinki

Chris Pfaff and Pia Erkenheimo discuss conversational topics prior to their fireside chat on the ethics of AI at Arctic15, on June 6, 2019

Chris Pfaff and Pia Erkenheimo enjoy radiant sunshine outside the Cable Factory in Helsinki, prior to their fireside chat on the ethics of AI at Arctic15, June 6, 2019

New Jersey Tech Council Future Forum Panel – ‘AI: The Challenges Ahead’

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For the 3rd straight year, the New Jersey Tech Council (NJTC) has held a day-long forum on various technology topics at Bell Works in Holmdel. This year’s Future Forum, on May 7th, featured a panel, ‘AI: The Challenges Ahead,’ in which I participated, with moderator Steve LeVine, from Axios, and featuring K.P. (Suba) Subbalakshmi, from Stevens Institute for Artificial Intelligence; Anastassia Loukina, from Educational Testing Service, and Brian McLaughlin, from Rutgers University. It was great to discuss AI topics with academics, since I have worked with several researchers from European universities in the AI field. This was one of those sessions that could have gone on for much longer, and it was great to finally meet Steve LeVine in person. It was also great to see how much progress has been made on Bell Works, which has grown immeasurably in the past two years. The event concluded with a reception and award ceremony on the Bell Works palazzo, complete with aerialists and characters from ‘Game of Thrones’ (the Night King was quite evident). The old Bell Labs space that I knew so well from the late 1990s has become a thriving hub for innovation and commerce – a minor miracle considering its overwhelming size.

Steve LeVine, from Axios; Suba Subbalakshmi from Stevens Institute for Artificial Intelligence; Chris Pfaff; Anastasia Loukina, from Educational Testing Service, and Brian McLaughlin, from Rutgers University, on the ‘AI: The Challenges Ahead’ panel at the NJTC Future Forum

(from left to right) Steve Socolof, from Tech Council Ventures speaks with attendee; Sid Ahuja, from Yorktel, and Chris White, from Nokia Bell Labs, before Chris White’s keynote presentation at the NJTC Future Forum

Chris Pfaff, Sid Ahuja, and Steve Socolof, after the event: the old Lucent New Ventures Group gang has a reunion

Sanjay Macwan (with microphone), from Vonage, speaks on the AI Perspectives panel, with Kurt Bettenhausen, from Siemens; Merwan Mereby, from Panasonic, Dan Tinkoff, from McKinsey, and Ibrahim Mohamed, from Google

Chris Pfaff and Sanjay Macwan, at the NJTC Future Forum reception

Chris Pfaff encounters the Night King at the NJTC Future Forum reception

The stilt lady at the NJTC Future Forum reception: I have always looked up to her; she has always looked down on me

The old transistor-inspired water tower at the entrance to Bell Works, Holmdel, NJ

 

VR/AR Association New York Chapter Celebrates 3 Years at RLAB

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The third anniversary of the VR/AR Association (VRARA) New York chapter was a positive snapshot on the growth of the immersive/XR industry in the greater New York area in the past few years. The event was hosted on Tuesday evening, May 21st, at RLAB (https://www.rlab.nyc), the massive space that NYU and its academic and City of New York partners opened in late-November, 2018. RLAB hosts several companies, including members of its XR Beta program, and is being built out as a larger facility for immersive innovation, including volumetric capture space.

Dex Yee (left), from VRARA, watches as Jason T. Jaslow signs in the VRARA NY 3rd anniversary

Chris Pfaff, VRARA NY Chaper advisor, welcomes the crowd at RLAB

As VRARA has grown globally, so too has its New York chapter, and this mirrors the broader focus on the XR industry in New York, which embraces enterprise and consumer firms alike.

Banu Ozden in discussion with Janice Brown, manager, education and outreach at RLAB

Robin White Owen and Michael Owen, the first XR couple of Brooklyn, at Rlab

Unseen Media demos its soon-to-be-released narrative AR game

Gur Arie Bittan, from Mantis Vision, demos for Banu Ozden and Jeffrey Ginsberg

More than 50 guests attended the mixer event, which featured demos from XR Beta companies, as well as Mantis Vision (http://mantis-vision.com), and remarks by RLAB’s Alexis Seeley and VRARA New York chapter advisor Chris Pfaff. And, of course, numerous demos of mobile AR experiences were shown by VRARA members as well.

Robin White Owen and Michael Owen listen to Tim Meyer, from IBM’s IoT group

Alexis Seeley, director of education and opportunity programs at Rlab, welcomes the crowd

Mantis Vision’s mo-cap installation, and some of its forthcoming collaboration tools, were a major hit at the event. Unseen Media ((https://www.unseenmedia.io), a narrative AR game developer, demonstrated its soon-to-be-released game, while echoAR (https://www.echoar.xyz), and AR-focused CMS and CDN provider, and SIY (Speak it Yourself – https://www.siyvr.com), a VR-based language instruction firm, demonstrated their solutions as well.

Chris Pfaff and Gordon Meyer, one of the Top 5 AR influencers in the industry

Chris Pfaff and Kate Specter, from Toonpack, at Rlab

Alexis Seeley and Janice Brown, with Rlab, prior to the VRARA event

 

TV of Tomorrow Show New York Panel, ‘Machine Learning and Artificial Intelligence for the OTT Universe’

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It is always a pleasure to work with Tracey Swedlow and her team at the TV of Tomorrow Show. I have known Tracy since 1998, and she has indefatigably helped lead the discussion around advanced TV and video for more than two decades. And, yes, we shared the virtual stage in a famous Producers Guild of America (PGA) New Media Council event in February, 2008 (it was a webcast, with me in New York at the New School; she in San Francisco, at the Macromedia building), in which we presented panelists and debated the New York vs. San Francisco tech/new media scene.

At the recent TV of Tomorrow Show New York, held at the SVA Theatre in Manhattan on December 7th, 2018, I moderated a session, ‘Machine Learning and Artificial Intelligence for the OTT Universe,’ that dove into a wide range of issues facing broadcasters; MSOs; user-generated content, and advertisers as machine learning (ML) and artificial intelligence (AI) increase their sophistication in the overall OTT world.

My panelists included:

Romain Eude, CEO/founder, Utelly

Randa Minkarah, COO, Transform

Janne Neuvonen, CEO/co-founder, BCaster

Aman Sareen, CEO, Zypmedia

Have a listen to the audio from this session by clicking the link embedded in this post from the TV of Tomorrow site:

https://thetvoftomorrowshow.com/radio-itvt-machine-learning-and-artificial-intelligence-ott-universe

Super Bowl Ads Take a Knee, Punting Boldness for Blandness

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The orgy of bombastic advertising self-love otherwise known as the Super Bowl, the National Football League’s annual championship game, has become a prisoner of the web and social media, and cannot justify the outrageous cost of broadcast TV spots. This was particularly evident in Super Bowl LIII’s mostly miscued spots and lost opportunities, highlighted even further by the lowest-scoring Super Bowl of all time.

All of this sounds familiar: brands using the bullhorn and the pie in the face to scream over the din. But that isn’t the real issue: it’s a lack of understanding where the audience is. The audience for the Super Bowl is everywhere (even on smart speakers), not just TV, and while TV is still king, it can no longer justify a one-screen-fits-all story.

What mystifies me about Super Bowl LIII’s ads is the lack of innovation, of 2nd-screen and even 3rd-screen interactive installations, calls to action, or use of technology that would make a non-football fan interested in a brand’s message. Why merely put up 30 seconds of overstuffed hyperbole and visual mayhem on broadcast television when you can leverage people’s more ubiquitous viewing screens: their mobile devices. This seems to me to be a travesty of capitulation, not mere conservatism.

I say that the Super Bowl ads are a prisoner of the web for a few reasons. One, it seems that brands are so skittish about instantaneous negative or critical reactions to spots that they are not taking any risks. This blandness and message sanitization is the curse of corporate communications in an age of increased polarization and, yes, fake news, but it doesn’t make sense if you are spending $5 million for a spot, on top of production and promotion costs. The “go big or go home” mantra for the world’s biggest advertising moment (never mind that more people watch the World Cup Final than the Super Bowl) seems to have been reduced to “go safe, or go home.” Secondly, the prisoner analogy seems apt in the way that brands now seem to have capitulated to the idea that whatever transmedia implementation they might embark upon is not worth the risk, or is only of interest to a tiny sliver of the audience. In an era of short-form content (even with the death of Vine), there seems to be much more that brands can do around the Super Bowl.

To be fair, the spots that were well-produced (Bud Light, Budweiser, Turkish Airlines, Weather Tech, to name a few) either have longstanding audiences and built-in online and social media audiences, but one would have expected some kind of prompt to an app or web extension, or even Facebook conversation. The mere fact that Ridley Scott returned to the Super Bowl with the cinematic thriller of an ad for Turkish Airlines was exciting, and had a nice call to action. The Burger King spot with Andy Warhol eating a Whopper in 1982 was amazing just for the site of Warhol eating a Whopper. Who knew? This was from a Swedish film, and the Warhol segment has been posted on YouTube. Perhaps #EatLikeAndy will catch on, and become part of a larger campaign, but there is no interactive component. Warhol would have found this a waste. He would have pulled all kinds of tricks with our mobile devices, game consoles, and even smart speakers. It was ironic that he showed up on this Super Bowl ad roster, in this sense.

And, yes, one of the few tech-related ads, from Amazon Alexa, was a massive failure of imagination and use of the technology. No spiffs for users of Alexa, no interesting narrative about the technology, and no tie-in via Amazon’s many sites (or, for that matter, Whole Foods). Just a colossal waste of time and money, with Harrison Ford (yes, get Han Solo and his dog to sell a backward message about what Alexa doesn’t do well) looking old and cranky. This was quite sad to see, on an evening where few tech companies were advertising.

If the Super Bowl really were the kind of event that we would all watch, regardless of our football affinities, the NFL and the broadcaster would make it as participatory as possible, leveraging more than 8K cameras, surround sound or the latest iso camera position. But, under fire for its handling of Colin Kaepernick and the Chronic Traumatic Encephalopathy (CTE) lawsuits that former players have filed, the NFL and its advertisers seemed to feel under pressure from a blitz – from its own would-be audience. Hopefully, Super Bowl LIV will “LIV” up a greater expectation for putting on a show, and actually having fun with its audience, instead of just talking to themselves. And playing it safe.

Take a listen to my conversation with my brother, Fred Pfaff, on the hits and misses of Super Bowl LIII ads, which we conducted on February 4, 2019 over lunch at P.J. Clarke’s at Lincoln Center, New York City. You can listen at: https://soundcloud.com/chris-pfaff-1/chris-and-fred-pfaff-discussing-super-bowl-liii-ads

 

Fred Pfaff (left) and me, at P.J. Clarke’s at Lincoln Center, NYC

 

 

 

 

The Gathering of the Immersive Tribes: VR/AR Global Summit in Vancouver Takes It Up a Level

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The industry gathering that officially cemented Vancouver as one of the major centers of virtual reality and augmented reality (or, just use extended reality – or XR – as your umbrella designation), the VR/AR Global Summit, provided a view of the technology and creative sectors that are driving new avenues for audiences and investors on a global scale. Held at the gleaming Parq Vancouver hotel and casino, which just recently celebrated its first anniversary, the event was largely sponsored by Vancouver’s events chamber, and had the British Columbia economic development stamp of approval all over it. And, for those of us who have known Vancouver as a powerhouse in the visual effects and videogaming spaces for years, the increased emphasis on Vancouver as a hub for XR development of all kinds is both obvious and welcoming.

Nathan Pettyjohn welcomes the crowd at the VR/AR Global Summit in Vancouver, September 21, 2018

HP Entertainment’s Joanna Popper details HP’s work in the immersive space

While the VR/AR Global Summit, held on Friday, September 21stand Saturday, September 22nd, was as much a homecoming and meet-up for members of the three-year-old VR/AR Association, many of whom had never met in person (and, yes, Kris Kolo, the elusive, near-mythical executive director, was there for people to actually meet, and dispel rumors that he is merely a clever avatar), the event summoned an even greater level of introduction to innovation that is happening rapidly in the immersive space, even for those whose revenue depends on some form of XR development.

 

The brainchild of Anne Marie Ens, executive producer of the event, the VR/AR Global Summit brought leaders from Hollywood, New York, Washington, D.C., the Bay Area, Taiwan, Ukraine, New Zealand, and, of course, all across Canada. What was resident, even from hardware providers, at the event was the level of creative production that is just starting to bubble in a meaningful way from major tech companies, from Intel’s Optane platform, showcased in its Smithsonian Museum Renwick Gallery walk-through, to HP’s impressive work with the likes of VR Studios, which itself got a PR boost the week prior to the event with Cineplex’s announcement of more than 40 full VR arcades to be installed across Canada by 2021.

Intel’s Raj Puran, with YDreams’ Daniel Japiassu; VR Studios’ Chanel Summers; Dark Slope Studios’ Ben Unsworth, and DreamCraft Attractions’ Krystian Guevara at the location-based entertainment panel, September 22, 2018

Perhaps the most famous global IP that was on display at the show was from Taiwan’s Studio2 Animation, which debuted its VR series of shorts for the popular animated character Barkley the cat. The 6-minute block of 25 shorts marks a major move into VR for animated content; the Barkely feature film was a huge hit in mainland China and Taiwan in 2016.

Chris Pfaff, Grace Chuang, and Chiu Li Wei (Studio2 Animation) with Studio2’s Barkley the cat

Producers were quite evident at the show, and highlighted by back-to-back panels on Saturday afternoon, as Chris Pfaff led the ‘Producing in XR: What to Know Before Immersion’ panel, with Silverscreen Cinematics’ Jeff Olm; AWE Company’s Srinivas Krishna, and MediaCombo’s Michael Owen. The panel explored major AR and VR production techniques, as well as post-production considerations. A second panel, ‘Storytelling and Content Creation in VR/AR’ featured Observe Media’s Travis Cloyd; InspireVR’s John Penn; Vuze’s Jim Malcolm, and Cloudhead Games’ Denny Unger.

Michael Owen, from MediaCombo; Jeff Olm, from Silverscreen Cinematics; Chris Pfaff, from Chris Pfaff Tech Media, and Srinivas Krishna, from AWE Company, prior to, and on the ‘Producing in XR: What to Know Before Immersion’ panel, September 22, 2018

Michael Owen, Srinivas Krishna, Chris Pfaff, Travis Cloyd, and John Penn after their panels, September 22, 2018

Local Vancouver firms were quite visible, from Cognitive3D to Mythical City Games to Stambol Studios. Dark Slope Studios, based in Toronto, held a private event with its principals; the studio is creating location-based immersive entertainment and features an all-star cast of principals, including Raja Khanna, Ben Unsworth, and CJ Hervey.

Raja Khanna, center, executive chairman of Dark Slope Studios, welcomes the audience at a private event, Tap & Barrel, Athlete’s Village, Vancouver, September 21, 2018

Of all the myriad experiences being demonstrated on platforms from Vive to Hololens to, yes, Magic Leap, perhaps the most compelling was YDreams’ ‘The Last Squad,’ produced with ArkaveVR. The 3-person VR shooter is an ideal arcade game, and is addictive in its graphical clarity, screen direction, and sheer entertainment value. As a sign of Vancouver’s attractiveness for the XR community, YDreams recently moved its company to the city. The BC Tech group put the final punctuation on the event by holding an after-party at The Cube, the 6,000-square foot co-working space that hosts a wide range of start-ups in the VR/AR space.

The Cube, scene of the after-party for the VR/AR Global Summit, Vancouver, September 22, 2018

Overall, the VR/AR Global Summit was an affirmation of what the VR/AR Global Association set out to accomplish when Nathan Pettyjohn and a few people started a truly global organization in 2015: bringing the immersive community together on a grand scale. This is still an industry in its early days, and yet even those who have been involved in it for decades see something new every day. So it was in Vancouver; another eye-opener for the immersive crowd.

Amar Dhaliwal, Atheer; Parm Sandhu, Telus, and Kris Kolo, executive director of the VR/AR Association