OTT

Chris Pfaff moderates ‘Defining the New Pay TV Bundle and the Path to Growth and Engagement’ at NAB NY Streaming Summit

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Chris Pfaff moderated a timely session – ‘Defining the New Pay TV Bundle and the Path to Growth and Engagement’ – with Barry Tishgart (ex-Disney, ex-Comcast) and Chris Defendis (ex-Warner Bros.) at NAB NY at Jacob Javits Center in New York City on October 25, 2023.

You can watch the entire session at:

https://www.youtube.com/watch?v=QO1bbuID8S0

 

Chris Pfaff, Barry Tishgart, Chris Defendis, and Dan Rayburn (executive producer of the NAB Streaming Summit)

Chris Pfaff, Chris Defendis, and Barry Tishgart, after the panel

Barry Tishgart, conveying a point during the panel

Content Americas in Miami: Latin American Media Gathers for Inaugural Event

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For a decade, from 2010-2020, the third week in January meant that television buyers, programmers, and producers met for NATPE (National Association of Television Programming Executives) in Miami. In late-2022, NATPE declared bankruptcy, and London-based C21 Media, hot off their successful Content London event in late-November, announced the launch of Content Americas, which presented a fresh look at the burgeoning Latin American content business. The inaugural event, held at the Miami Hilton Downtown from January 23-26, was sold out; a crowd of 1,500 executives gathered to do business in a post-pandemic landscape that looked vastly different than the last in-person NATPE in 2020.
One of the major inflection points in the LATAM media universe is the migration to Free Ad-Supported Streaming Television, or FAST, models, both with U.S. Latino populations and across Latin America. Wrapping up Day #2 on Wednesday, January 25th was the session ‘FAST Across the Americas: How Latin Brands Are Migrating to Free Ad-Supported Streaming TV,’ which discussed the growth of  FAST models in Latin America and with U.S. Latino populations, and how advertisers and brands are collaborating on models for existing and new streaming audiences.
Left to right: Chris Pfaff, Jorge Balleste, Jasmin Rezai, Tony Kelly, Jonathan French
The OTT landscape across the Americas has, until recently, consisted mainly of operator-driven curation of video channels. Now, the FAST revolution has taken hold, and channels are being launched to support existing OTT brands, including SVOD services, to create upsell momentum and brand recognition amongst Spanish, Portuguese and English audiences alike.
Moderated by Chris Pfaff, CEO of Chris Pfaff Tech Media LLC, the session included Jasmin Rezai, vice president content distribution & partnerships, Olympusat; Tony Kelly, CEO, DMD Limited/CINDIE; Jorge Balleste, VP, content partnerships and acquisitions, Vix/Vix+, TelevisaUnivision, and Jonathan French, SVP, sales & business development, MuxIP.
Jonathan French, Chris Pfaff, Jasmin Rezai, Jorge Balleste, Tony Kelly
You can listen to the full session here:
Pfaff kicked off the session discussing what he called ‘FAST Figures,’ including:
  • There are more than 1,500 FAST channels in the U.S.
  • Omdia has reported that FAST channel revenues will each $12bn in 2027
  • According to TVRev, by 2025, more money will be spent on FASTs ($33.7B or 35% of total ad spend) than on cable, broadcast or SVOD. That number will grow to $42.6B or 42% of total ad spend by 2027
  • According to Omdia, two of the top 10 CTV markets are in LATAM: Brazil is #2 and Mexico is #7. Will we see further regional LATAM growth in CTV in the next 3 years
  • In the U.S., leading FAST channels massively increased their Spanish language catalogs during the pandemic (March, 2020-Sept. 2022): Pluto from 389 to 5,529; Roku On Demand from 0 to 3,815 and Tubi from 1665 to 9,455
  • According to GSMA, Take-up of 4G has more than doubled across Latin America in the past 5 years, with more than 410 million connections at the end of 2021. This is projected to peak in 2024, as consumers increasingly migrate to 5G plans.

Pfaff directed the conversation to the emerging FAST strategy in LATAM, including using FAST channels to upsell viewers to premium content, as Tony Kelly acknowledged for CINDIE. Jorge Ballesta’s Vix – which encompasses more than 40,000 hours of content in all genres – became part of the discussion. Pfaff discussed the “FAST is the new cable” mantra with the panel, and even discussed how FAST is also the new “independent TV.” With a shout-out to TelevisaUnivision’s Luis de la Parra, a leader in branded content, Pfaff discussed the growth of FAST channels as a promotional vehicle.

 

 

 

 

Chris Pfaff appears on CTAM Europe virtual session – ‘Get Ready to Go FAST’ – November 16, 2022

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Chris Pfaff appeared on the CTAM Europe virtual webinar – Get Ready to Go FAST’ – on Wednesday, November, 16, 2022. Marco Frazier, from Screen+ moderated, and Christian Kneel, from Global Media Consult also appeared. The panel discussion included points regarding the content requirements for FAST and the monetization and tech requirements for FAST channel development.

You can watch the entire ‘Get Ready to Go FAST’ session at:

 

Christian Knaebel (upper left) makes a point as Chris Pfaff (upper right) and Marco Frazier (lower right) look on

Karen Doyle, from CTAM Europe (lower left) introduces the panel

Chris Pfaff moderates the ‘Web3, Blockchain, and NFTs: Separating the Hype From the Reality’ session at Streaming Media West 2022

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At the first in-person Streaming Media West in three years, Chris Pfaff moderated the ‘Web3, Blockchain, and NFTs: Separating the Hype From the Reality’ session on Tuesday, November 15, 2022 at the Hyatt Regency in Huntington Beach, California.

Speakers included:
– Marc Scarpa, founder, DeFiance Media
– Dot Bustelo, founder/CEO, Loupe Art + Music
– Darcy Lorincz, CTO, Barrett-Jackson Auction Company

You can watch the entire ‘Web3, Blockchain, And NFTs: Separating the Hype From The Reality’ panel at:

(Left to right): Dot Bustelo, Darcy Lorincz, Chris Pfaff, and Marc Scarpa after the ‘Web3, Blockchain, And NFTs: Separating The Hype From The Reality’ panel

Dot Bustelo (right) discusses her streaming NFT strategy

Marc Scarpa discusses leading a Web3-focused OTT service

Darcy Lorincz (center) discusses the intricacies of live auction streaming

Chris Pfaff moderates ‘The Future of Advertising’ panel at Streaming Media East 2022

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At the first-ever Streaming Media East event held in Boston, Chris Pfaff moderated the ‘Future of Advertising’ session on May 24, 2022 with the following experts:

Brian Kline, president, Penthera

Jessica Masters, Director of East Coast Sales – Roku

Tim Ware, VicePresident of Platform Partnerships and Sales – Crackle Plus

You can watch the full panel at:

https://youtu.be/uq4Gq10mmIY?list=PLcSb1s2U3uyCXba5dvCf6sEnphLdTjq1q

Session Description:

SSAI. CSAI. DLA. FAST. AVOD. It’s a veritable alphabet soup of advertisingtechnologies and models, but they all share one thing in common: opening up a new world of TV advertising leveraging technologies that are only possible in streaming. This panel of industry leaders talks about what’s working, what’s not, and where the smart money says OTT advertising is headed.

(Left to right): Jessica Masters, Roku; Brian Kline, Penthera, Tim Ware, Crackle Plus

(Left to right): Jessica Masters, Roku; Brian Kline, Penthera, Tim Ware, Crackle Plus, Chris Pfaff, Chris Pfaff Tech Media LLC

Chris Pfaff moderates Streaming Media Connect Virtual Panel: ‘Connected TV Advertising: The Holy Grail?’ 

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Chris Pfaff moderated the Streaming Media Connect virtual panel – Connected TV Advertising: The Holy Grail?’ – produced by Streaming Media Magazine, on Tuesday, February 15, 2022, featuring the following speakers:

  • Kumar Subramanian, CEO,MediaMelon
  • Jessica Masters, director of East Coast sales,Roku
  • Aulden Kaye, director of advertising partnerships,Philo
  • Tal Chalozin, CTO/co-founder, Innovid

You can watch the full panel at:

ABOUT ‘CONNECTED TV ADVERTISING: THE HOLY GRAIL?’

OTT’s hottest new monetization strategy is CTV. It’s got everything: better reach, increased engagement, improved attribution, and unparalleled targeting. We examine how brands and OTT services can work hand-in-hand to provide the best viewing experience for consumers while delivering the most bang for the buck for advertisers.

 

Jessica Masters, Roku

Tal Chalozin, Innovier

Alden Kaye, Philo

Kumar Subramanian, MediaMelon

Chris Pfaff moderates ‘The Multi-Device, Multi-Platform Challenge’ at Streaming Media West Connect – November 4, 2021

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Chris Pfaff moderated ‘The Multi-Device, Multi-Platform Challenge’ at Streaming Media West Connect on November 4, 2021, with panelists including:

  • Rema Morgan-Aluko from Fandango
  • Aaron Rosenthal from Conviva
  • Byron Saltysiak from WarnerMedia
  • Nick Colsey from Sony Electronics

You can watch the entire session at:

 

Byron Saltysiak (upper left); Chris Pfaff (upper row, 2nd from left); Aaron Rosenthal (upper row, 2nd from right); Rema Morgan-Aluko (upper row, right); Nick Colsey (lower row, left), and Eric Schumacher-Rasmussen (lower row, right)

 

Chris Pfaff moderates ‘Subscription Fatigue: Are There Too Many OTT Services?’ at Streaming Media West 2021 – November 1, 2021

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Chris Pfaff moderated the ‘Subscription Fatigue: Are There Too Many OTT Services?’ panel at Streaming Media West 2021 on November 1, 2021. An incredibly diverse panel that featured Jeff Allen, from ShortsTVJeanne Sachs, from PentheraRivka Golomb, from WarnerMedia, and Paul Pastor, from STRUUM.

You can view the entire session at: https://www.youtube.com/watch?v=WLaKOgdHucQ

Chris Pfaff (upper row, 2nd from left); Jeff Allen (upper row, 2nd from right); Eric Schumacher-Rasmussen (upper row, far right); Jeanne Sachs (lower row, right); Rivka Golomb (lower row, middle), and Paul Pastor (lower row, right).

 

Chris Pfaff moderates the  ‘Built to Scale: Growing Your OTT Service with Your Audience’ panel at Streaming Media Connect 2021 – Wednesday, August 25, 2021

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Chris Pfaff moderated the ‘Built to Scale: Growing Your OTT Service with Your Audience’ panel at Streaming Media Connect 2021 on Wednesday, August 25, 2021, featuring Rick Allen, CEO of ViewLiftEmily Powers, head of BritBox LLC North America; Dave Lankford, VP of Product, The Walt Disney Company Streaming (HuluESPN+, Disney+, and Star+), and Nicole Fencel, senior manager, the Roku Inc. Channel.

The panel discussed the record OTT usage in the summer of 2021, and how the OTT viewing trend that accelerated during the first year of the pandemic has continued unabated. In this session, we will discuss how operators and content providers deal with subscriber growth and unpredictable viewing spikes.

‘Built to Scale: Growing Your OTT Service With Your Audience’ can be viewed in its entirety at:

https://www.youtube.com/watch?v=sNMegTfXWFg&list=PLcSb1s2U3uyBx4h76YL2Dzt56k-c60ygq&index=7

Chris Pfaff (upper left), Emily Powers (upper middle), Nicole Fencel, (upper right), Dave Lankford (lower left), and Rick Allen (lower right)

Chris Pfaff moderates Streaming Media East Connect session, ‘Ad-Supported Streaming Takes Over?’ – May 19, 2021

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Chris Pfaff moderated the Streaming Media East Connect session ‘Ad-Supported Streaming Takes Over?’ on Wednesday, May 19, 2021, featuring some of the content and technology leaders in the Free Ad-Supported TV (FAST) space, including:

  • Damian Pelliccione, Co-Founder & Chief Executive Officer, Revry
  • Chris Yates, general manager, on-demand, Redbox
  • Nick Colsey, VP, Business Development, Sony Electronics
  • Srinivasan KA, Co-founder, Amagi
  • Philippe Guelton, EVP of Online Networks & President of Crackle Plus at Chicken Soup for the Soul Entertainment

You can watch the full panel at: https://www.youtube.com/watch?v=pmxMh1u8BQ0

 

Chris Pfaff (upper middle); Srinivasan KA (upper right); Philippe Guelton (middle left); Nick Colsey (middle middle); Chris Yates (bottom left), Damian Pelliccione (bottom right)