engagement

Chris Pfaff moderates ‘Fans Forward: Creating Lean-in Engagement with Personalized, Next-Gen Sports Streaming Experiences’ at Streaming Media Connect

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Chris Pfaff moderated an expert session on streaming sports experiences on Wednesday, May 13th, from 3:30-4:30 pm ET on the Streaming Media Connect (virtual) conference.
The session, ‘Fans Forward: Creating Lean-In Engagement with Personalized, Next-Gen Sports Streaming Experiences’ featured Joe Caporoso, president, Team Whistle, a DAZN Company; John Petrocelli, founder/CEO, Bulldog DM; Pete Scott, CSO, Play Anywhere, and Rob Koenen, founder and chief business officer, Tiledmedia. We discussed how new platforms can deliver customized, individualized sports experiences at scale.
You can watch the full session at:
https://www.youtube.com/watch?v=FjmhWIGJbtg&list=PLcSb1s2U3uyCbxIoA-6gq6etJlfyxsG4B&index=7
WED4: Fans Forward: Creating Lean-In Engagement With Personalized, Next-Gen Sports Streaming Experiences
Wednesday, May 13 2026
3:30 p.m. – 4:30 p.m. (ET)
12:30 p.m. – 1:30 p.m. (PT)

Joe Caporoso, President – Team Whistle, a DAZN Company
John Petrocelli, Founder & CEO – Bulldog DM
Pete Scott, CSO – Play Anywhere Advisory to Hypermindz.ai, Skreens.com, Machina Sports, Food Fight, Ground Support Labs
Chris Pfaff, CEO – Chris Pfaff Tech Media
Rob Koenen, Founder & Chief Business Officer – Tiledmedia

One fan wants advanced analytics or tactical analysis; another wants enhanced commentary; another wants live interaction and shoppability; yet another wants player-specific highlights. All want to see these elements at the point they are in the game. This panel explores how next-gen platforms deliver individualized sports experiences: customizable commentary tracks, fan-selected camera angles, in-game ecommerce, personalized graphic overlays and statistics, and even AI-generated highlight reels tailored to individual interests. Learn about the production and technical hurdles of creating individualized and interactive experiences from a single live event and how platforms are making personalization feel natural rather than overwhelming.

 

 

Chris Pfaff moderates ‘Defining the New Pay TV Bundle and the Path to Growth and Engagement’ at NAB NY Streaming Summit

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Chris Pfaff moderated a timely session – ‘Defining the New Pay TV Bundle and the Path to Growth and Engagement’ – with Barry Tishgart (ex-Disney, ex-Comcast) and Chris Defendis (ex-Warner Bros.) at NAB NY at Jacob Javits Center in New York City on October 25, 2023.

You can watch the entire session at:

https://www.youtube.com/watch?v=QO1bbuID8S0

 

Chris Pfaff, Barry Tishgart, Chris Defendis, and Dan Rayburn (executive producer of the NAB Streaming Summit)

Chris Pfaff, Chris Defendis, and Barry Tishgart, after the panel

Barry Tishgart, conveying a point during the panel

Chris Pfaff moderates Grand Finale session – ‘Driving Audience Engagement with Interactive Streaming’- at TV of Tomorrow Show in San Francisco

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Chris Pfaff moderated the Grand Finale/Plenary session – ‘Driving Audience Engagement with Interactive Streaming’ – at the TV of Tomorrow Show at the General’s Residence, at Fort Mason, San Francisco on Thursday, October 13, 2022.

Speakers included:

  • Tom Link, MuxIP
  • Evo Heyning, PlayableAgency
  • Pip Brignall, The Round
  • Gregor Landwehr, Contentflow       
 You can watch the entire session at:
Tom Link, Gregor Landwehr, Pip Brignall, Evo Heyning, and Chris Pfaff after the ‘Driving Audience Engagement with Interactive Streaming’ panel
Evo Heyning discusses Future of Work virtual streaming solutions
Tom Link discusses the “democratization of monetization”
Gregor Landwehr discusses ultra-low latency
Pip Brignall discusses streaming AR solutions
(Left to right): Tracy Swedlow, Evo Heyning, Pip Brignall, Gregor Landwehr
Pip Brignall and Brian Seth Hurst discuss AR
Jim Louderback blows Evo Heyning’s mind

Chris Pfaff moderates Streaming Media Connect Virtual Panel: ‘Connected TV Advertising: The Holy Grail?’ 

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Chris Pfaff moderated the Streaming Media Connect virtual panel – Connected TV Advertising: The Holy Grail?’ – produced by Streaming Media Magazine, on Tuesday, February 15, 2022, featuring the following speakers:

  • Kumar Subramanian, CEO,MediaMelon
  • Jessica Masters, director of East Coast sales,Roku
  • Aulden Kaye, director of advertising partnerships,Philo
  • Tal Chalozin, CTO/co-founder, Innovid

You can watch the full panel at:

ABOUT ‘CONNECTED TV ADVERTISING: THE HOLY GRAIL?’

OTT’s hottest new monetization strategy is CTV. It’s got everything: better reach, increased engagement, improved attribution, and unparalleled targeting. We examine how brands and OTT services can work hand-in-hand to provide the best viewing experience for consumers while delivering the most bang for the buck for advertisers.

 

Jessica Masters, Roku

Tal Chalozin, Innovier

Alden Kaye, Philo

Kumar Subramanian, MediaMelon