Strategic Marketing and Public Relations

Chris Pfaff Tech Media develops and delivers meaningful creative campaigns that enhance market visibility for technology and new media ventures.

Strategic Marketing

  • campaign development, including creative concept generation and execution
  • budget analysis and implementation
  • industry opportunity assessment
  • creative theme development
  • advertising/promotion analysis and execution
  • marketing collateral and documentation creation

Media and Social Media Production/Distribution

  • media element analysis (audio, video, image)
  • media production: vendor assessment and executive production
  • strategic element execution: video; audio; web; mobile development
  • social media audit
  • social media campaign development

Message Development

  • competitive analysis
  • brand and story analysis
  • message creation
  • message positioning

Speaker Training

  • story development
  • speaker “voice” analysis
  • presentational aesthetics development
  • speechwriting

Analyst Relations

  • development of analyst strategy
  • creation of analyst briefing packages
  • maintenance of analyst relationships
  • leveraging analyst remarks to key press and investor audiences

Public Relations

  • strategic campaign development and execution
  • media relationship development and management
  • press release creation and distribution
  • media database development
  • bylined article development
  • customer case study development
  • awards submission
  • speaker bureau development
  • trade show support
  • press conference production
  • media tour development and execution
  • product review programs
  • global media outreach
  • proactive media pitching
  • press relationship management