CHRIS PFAFF TECH MEDIA LAUNCHES THE SPATIAL AND AI NARRATIVE LAUNCHPAD;
GLOBAL INTENSIVE PROGRAM FOR EUROPEAN XR AND AI START-UPS
Focused Marketing and Business Development Programs for Deep-Tech U.S. Market Entry
FOR RELEASE ON: TUESDAY, SEPTEMBER 8, 2026
NEW YORK – Chris Pfaff Tech Media LLC (CPTM), a leading provider of business development, marketing/PR, and investment consulting services for global technology firms, today announced the launch of the Spatial and AI Narrative Launchpad, an intensive program for founders in the extended reality (XR) and Artificial Intelligence (AI) sectors. The primary focus of the launchpad is European founders who seek access to the U.S. market, as well as U.S. founders who need to re-tool their strategy.
The spatial computing and XR sectors, and the AI and GenAI sectors, have undergone tremendous shifts in the past three years, as platforms have converged, shuttered, or pivoted to new solutions. What this means for early-to-mid-stage technology companies is a proliferation of confusing options and potential strategic mis-steps. The U.S. has a 41% global share of the XR market, while Europe has a 20% share, according to Fortune Business Insights. European ventures – whether university spin-outs, strategic ventures, or venture-capital backed – have deep intellectual property (IP) that can serve U.S. customers and partners, presenting enormous opportunity for founders and investors.
The new CPTM programs include:
- The Spatial Narrative Package: A 3-month intensive strategy to help European AR/VR startups break into the North American entertainment or enterprise markets
- The AI/GenAI Launchpad: A structured 6-week overhaul of PR narrative and strategic messaging for founders.
“The enterprise XR market continues to grow in the U.S., and we see more VR and AR innovation from European ventures that needs access to partners here,” said Pfaff. “There is tremendous opportunity for deep-tech, AI-focused European ventures in the U.S., and we are here to help them navigate the ecosystem.”
Chris Pfaff helped launch the New York chapter of the VR AR Association (VRARA) in 2016, and is the co-chairman of the VRARA Storytelling Committee. CPTM has helped hundreds of European companies enter the U.S. market over the past 23 years. CPTM has worked with a wide range of incubators, early-stage investors, and programs – including General Assembly’s AI-First Product Management tracks, to expose spatial computing and AI companies to high-value firms in New York, San Francisco, and Los Angeles, and other markets.
To inquire about the Spatial and AI Narrative Launchpad, send an email to info@chrispfafftechmedia.com.
ABOUT CHRIS PFAFF TECH MEDIA LLC
Chris Pfaff Tech Media LLC is a New York-area consultancy and advisory firm that supports the needs of global technology and new media entrepreneurs in the areas of market and business development, go-to-market strategy, strategic marketing, and public relations and investment consulting.
Chris Pfaff Tech Media supports ventures from launch to re-launch, and from transition to spin-off. The company’s clients include self-funded start-ups, institutional venture capital-backed ventures, strategic/corporate ventures, incubation-stage companies, as well as global accelerators. For more information, visit the company web site at https://www.chrispfafftechmedia.com.
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