THU4. Alpha Channel: Programming and Monetizing Sports on FAST
Thursday May 14: 3:30 p.m.– 4:30 p.m. (ET)/12:30 p.m. – 1:30 p.m. (PT)  
FAST channels thrive on volume and discoverability, but sports rights are costly and complicated. How do you fill a 24/7 channel with compelling sports programming without breaking the bank? This panel explores creative scheduling and content mixes, licensing strategies, fresh angles on balancing mass appeal and niche differentiation, and tips for identifying and serving passionate communities of fans. Learn what turns on FAST sports channel viewers and keeps them tuning in.

Moderator:
Chris Pfaff, CEO, Chris Pfaff Tech Media

Speakers:
Cathy Rasenberger, Co-President, Sports Studio
Dave Stelnik, VP Business Development, FloSports
Bill Graff, President, TeleGraff Media
Pamela Duckworth, Head of Fubo Studios, Fubo

One fan wants advanced analytics or tactical analysis; another wants enhanced commentary; another wants live interaction and shoppability; yet another wants player-specific highlights. All want to see these elements at the point they are in the game. This panel explores how next-gen platforms deliver individualized sports experiences: customizable commentary tracks, fan-selected camera angles, in-game ecommerce, personalized graphic overlays and statistics, and even AI-generated highlight reels tailored to individual interests. Learn about the production and technical hurdles of creating individualized and interactive experiences from a single live event and how platforms are making personalization feel natural rather than overwhelming.