Wednesday, May 13 2026
3:30 p.m. – 4:30 p.m. (ET)
12:30 p.m. – 1:30 p.m. (PT)
One fan wants advanced analytics or tactical analysis; another wants enhanced commentary; another wants live interaction and shoppability; yet another wants player-specific highlights. All want to see these elements at the point they are in the game. This panel explores how next-gen platforms deliver individualized sports experiences: customizable commentary tracks, fan-selected camera angles, in-game ecommerce, personalized graphic overlays and statistics, and even AI-generated highlight reels tailored to individual interests. Learn about the production and technical hurdles of creating individualized and interactive experiences from a single live event and how platforms are making personalization feel natural rather than overwhelming.

