John Petrocelli

Chris Pfaff moderates ‘Fans Forward: Creating Lean-in Engagement with Personalized, Next-Gen Sports Streaming Experiences’ at Streaming Media Connect

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Chris Pfaff moderated an expert session on streaming sports experiences on Wednesday, May 13th, from 3:30-4:30 pm ET on the Streaming Media Connect (virtual) conference.
The session, ‘Fans Forward: Creating Lean-In Engagement with Personalized, Next-Gen Sports Streaming Experiences’ featured Joe Caporoso, president, Team Whistle, a DAZN Company; John Petrocelli, founder/CEO, Bulldog DM; Pete Scott, CSO, Play Anywhere, and Rob Koenen, founder and chief business officer, Tiledmedia. We discussed how new platforms can deliver customized, individualized sports experiences at scale.
You can watch the full session at:
https://www.youtube.com/watch?v=FjmhWIGJbtg&list=PLcSb1s2U3uyCbxIoA-6gq6etJlfyxsG4B&index=7
WED4: Fans Forward: Creating Lean-In Engagement With Personalized, Next-Gen Sports Streaming Experiences
Wednesday, May 13 2026
3:30 p.m. – 4:30 p.m. (ET)
12:30 p.m. – 1:30 p.m. (PT)

Joe Caporoso, President – Team Whistle, a DAZN Company
John Petrocelli, Founder & CEO – Bulldog DM
Pete Scott, CSO – Play Anywhere Advisory to Hypermindz.ai, Skreens.com, Machina Sports, Food Fight, Ground Support Labs
Chris Pfaff, CEO – Chris Pfaff Tech Media
Rob Koenen, Founder & Chief Business Officer – Tiledmedia

One fan wants advanced analytics or tactical analysis; another wants enhanced commentary; another wants live interaction and shoppability; yet another wants player-specific highlights. All want to see these elements at the point they are in the game. This panel explores how next-gen platforms deliver individualized sports experiences: customizable commentary tracks, fan-selected camera angles, in-game ecommerce, personalized graphic overlays and statistics, and even AI-generated highlight reels tailored to individual interests. Learn about the production and technical hurdles of creating individualized and interactive experiences from a single live event and how platforms are making personalization feel natural rather than overwhelming.

 

 

Chris Pfaff moderates ‘The Future of Brand Integration and Sponsorship in Streaming’ at Streaming Media 2025 in Santa Monica

By • Posted & filed under News and Press Releases

On Wednesday, October 8, 2025, Chris Pfaff moderates the session ‘The Future of Brand Integration and Sponsorship in Streaming’ at Streaming Media 2025 at the Fairmont Miramar in Santa Monica.

John Petrocelli, from Bulldog DM; Adam Gouttierre, from Hudl; Dylan Conroy, from JOURNY TV, and Scott Davis, from Global Logic, discussed brand integration in streaming, particularly live sports and entertainment.

You can watch the full session at:

https://www.youtube.com/watch?v=sbn-eE-AFA8&list=PLcSb1s2U3uyCrjuw6HtDVgiW2dHvLH1Us&index=31

 

 

STREAMING MEDIA 2025

October 8, 2025

2:30 p.m. – 3:15 p.m.

B203. The Future of Brand Integration and Sponsorship in Streaming

Brand integration today goes beyond mere product placements or commercial breaks. It’s about creating organic connections between content and brand experiences with sponsored content, co-branded shows, and interactive experiences. This session digs into the ways brands are embedding themselves in video content.

Moderator:

Chris Pfaff, CEO, Chris Pfaff Tech Media, chris@chrispafftechmedia.com

Panelists:

John Petrocelli, Founder & CEO, Bulldog DM, john@bulldogdm.com

Adam Gouttierre, VP of Media, Hudl, tate.erickson@brandedpublicrelations.comadam.gouttierre@hudl.com

Dylan Conroy, Head of Media Sales, JOURNY TV, dylan.conroy@journy.tvphiltrina.farquharson@finnpartners.combarney.bishop@finnpartners.com

Scott Davis, CTO, Global Logic, scott.davis@globallogic.comnatasha.haksar@globallogic.com