Cathy Rasenberger

Chris Pfaff moderates the ‘Alpha Channel – Programming and Monetizing Sports on FAST’ session at Streaming Media Connect

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Chris Pfaff moderated the fantastic closing session at the (virtual) Streaming Media Connect conference – ‘Alpha Channel: Programming and Monetizing Sports on FAST’ – on Thursday, May 14th from 3:30-4:30 pm ET.
The expert session featured some of the leading figures in the sports streaming industry, including Cathy Rasenberger, from Sports Studio; Dave Stelnik, from FloSports, Bill Graff, from TeleGraff Media, and Pamela Duckworth, from Fubo.
You can watch the full session at:
See more details below.

THU4. Alpha Channel: Programming and Monetizing Sports on FAST
Thursday May 14: 3:30 p.m.– 4:30 p.m. (ET)/12:30 p.m. – 1:30 p.m. (PT)  
FAST channels thrive on volume and discoverability, but sports rights are costly and complicated. How do you fill a 24/7 channel with compelling sports programming without breaking the bank? This panel explores creative scheduling and content mixes, licensing strategies, fresh angles on balancing mass appeal and niche differentiation, and tips for identifying and serving passionate communities of fans. Learn what turns on FAST sports channel viewers and keeps them tuning in.

Moderator:
Chris Pfaff, CEO, Chris Pfaff Tech Media

Speakers:
Cathy Rasenberger, Co-President, Sports Studio
Dave Stelnik, VP Business Development, FloSports
Bill Graff, President, TeleGraff Media
Pamela Duckworth, Head of Fubo Studios, Fubo

Chris Pfaff moderates the ‘Streaming and Beyond: The Future of TV Sports’ panel at TV of Tomorrow Show NYC

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On Wednesday, December 3, 2025, Chris Pfaff moderated the ‘Streaming and Beyond: The Future of TV Sports’ panel at the TV of Tomorrow Show NYC at Hudson Commons in Manhattan.

The conversation ran from FAST channels for niche sports to gamification of sports on TV, and AI personalization for viewers.

The expert panel consisted of:

•    Cathy Rasenberger, President, Free Live Sports
•    Christy Tanner, Chair, Swerve TV
•    Matt Felder, VP of Ad Sales, Fubo
•    Pete Scott, Chief Strategy Officer, Play Anywhere
•    Rob Bocchicchio, President, Centriply

 

STREAMING AND BEYOND: THE FUTURE OF TV SPORTS

Live-streaming sports is a global market that is valued at $32.4 billion and is projected to reach more than $100 billion by 2033. As live sports shifts to direct-to-consumer platforms, engagement matters more than ever, with AI and data shaping the experience. The gamification of sports is upon us, and features ranging from alt-casts to multi-view to real-time personalization will drive greater monetization of sports content, increasing fan engagement. This panel will discuss the production of a brave new world for sports content.

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