Chris Pfaff moderated the ‘How to Create Immersive 3D Stories with Real Humans’ panel during SXSW 2026 on Monday, March 16th at 4:00 pm at the Austin Marriott Downtown in the Waller Ballroom A. Joining him were Lauren Michelle, CEO, Operaverse Corey Rosen, EVP, Creative Development, Production & Storytelling, Super 78 Richard Broadbridge, CEO, 4Dviews.

The session featured presentations on various techniques for incorporating real human capture – not avatars – in immersive stories.

You can watch the full session at:

And Part II:

HOW TO CREATE IMMERSIVE 3D STORIES WITH REAL HUMANS

The explosion of virtual stories across platforms has seen an increase in the integration of real humans in immersive experiences. The evolution of stunningly realistic volumetric video now enables real human capture and integration in scenes that are life-like and spatially adaptive. The innovations that are now making the human more prominent in complex virtual narratives are being led by producers and toolmakers who are building a network of dynamic volumetric artisans. This session features leading developers of mixed reality, VR, and mobile AR that render virtual humans – not avatars. Monday, March 16, 2026 Austin Marriott Downtown- 304 East Cesar Chavez St. Waller Ballroom A Chris Pfaff, CEO, Chris Pfaff Tech Media LLC

Chris Pfaff moderated a session, ‘Large-Scale Streaming for the Metaverse: Building for a World of Active Participation,’ at Streaming Media East 2023, on May 18, 2023 at the Westin Copley Place Hotel in Boston, that featured some of the leading immersive streaming pros, including Alan Bucaria, production manager for Media.Monks, Sean Gardner, head of video strategy and market development for AMD, and Joshua Johnson, senior director, solution architects, for EdgeNext.

AMD and Media.Monks had recently worked on a Post Malone Oculus VR project, ‘Post Malone’s Twelve Carat Toothache: a VR Experience,’ a virtual concert, and discussed the need for higher-resolution, low latency streaming for immersive experiences. The group also discussed the videogame industry’s work in large-scale virtual events – from Travis Scott’s Fortnite concert (27.7 milliion unique players, with 12.3 million concurrent users) to Sony PlayStation’s State of Play – and the increased use of Unreal Engine, Unity, and Lumberyard to enable creators to build their own worlds in 2D or 3D for large-scale audiences.

Check out the full session at:

https://www.youtube.com/watch?v=2CI0lfi2r60&list=PLcSb1s2U3uyBUDeDrnavJrQB9WrIEZgVg&t=134s

Sean Gardner, Chris Pfaff, Joshua Johnson, and Alan Bucaria after their Streaming Media East 2023 panel