Chris Pfaff moderated the TV of Tomorrow (TVOT) Show Montreal panel ‘The Immersive Shift: How Smart TVs are Redefining Engagement’ on May 21st at the Alt Hotel.

The panel included Cécile Andreu, founder, Le Brouillon Creative Studio; Marc Petit, consultant/board member, Moment Factory; Paul Raphaël, co-founder, Felix & Paul Studios, and Shawn O’Brien, head of digital innovation, Stingray. and Azad Abbasi from GeniusXR.

Great discussion on the creative design intelligence that fuses location-based and virtual experiences with Smart TV experiences.

(l to r): Chris Pfaff, Cecile Andreu, Paul Raphael, Marc Petit, Shawn O’Brien, Stingray, Azad Abbasi, GeniusXR

TVOT MONTREAL 2026: The Immersive Shift: How Smart TVs are Redefining Engagement

The smart TV experience is meeting its metaverse moment, as developers reorient interfaces for greater levels of interactivity. Meta’s Horizon TV app is a new monetization opportunity for Meta, while Netflix continues to invent new games for its platform. The expansion of smart TV platforms enables more immersive, interactive content to be developed and consumed. This session features some of the leading creative technologists in the smart TV and immersive worlds. Panelists include:

Cécile Andreu, Founder, Le Brouillon Creative Studio

Chris Pfaff, CEO, Chris Pfaff Tech Media LLC (Moderator)

Marc Petit, Consultant and Board Member, Moment Factory

Paul Raphaël, Co-Founder, Felix & Paul Studios

Shawn O’Brien, Head of Digital Innovation, Stingray