Chris Pfaff moderated the Streaming Media Connect virtual panel – Connected TV Advertising: The Holy Grail?’ – produced by Streaming Media Magazine, on Tuesday, February 15, 2022, featuring the following speakers:
- Kumar Subramanian, CEO,MediaMelon
- Jessica Masters, director of East Coast sales,Roku
- Aulden Kaye, director of advertising partnerships,Philo
- Tal Chalozin, CTO/co-founder, Innovid
You can watch the full panel at:
ABOUT ‘CONNECTED TV ADVERTISING: THE HOLY GRAIL?’
OTT’s hottest new monetization strategy is CTV. It’s got everything: better reach, increased engagement, improved attribution, and unparalleled targeting. We examine how brands and OTT services can work hand-in-hand to provide the best viewing experience for consumers while delivering the most bang for the buck for advertisers.
![](https://www.chrispfafftechmedia.com/wp-content/uploads/2022/12/xImage-19-300x198.jpeg.pagespeed.ic.4pSBX2FahJ.jpg)
Jessica Masters, Roku
![](https://www.chrispfafftechmedia.com/wp-content/uploads/2022/12/xImage-17-300x197.jpeg.pagespeed.ic.RikoHWGdj8.jpg)
Tal Chalozin, Innovier
![](https://www.chrispfafftechmedia.com/wp-content/uploads/2022/12/xImage-16-1-300x182.jpeg.pagespeed.ic.yHhpBywEms.jpg)
Alden Kaye, Philo
Kumar Subramanian, MediaMelon