Jessica Masters

Chris Pfaff moderates ‘The Future of Advertising’ panel at Streaming Media East 2022

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At the first-ever Streaming Media East event held in Boston, Chris Pfaff moderated the ‘Future of Advertising’ session on May 24, 2022 with the following experts:

Brian Kline, president, Penthera

Jessica Masters, Director of East Coast Sales – Roku

Tim Ware, VicePresident of Platform Partnerships and Sales – Crackle Plus

You can watch the full panel at:

Session Description:

SSAI. CSAI. DLA. FAST. AVOD. It’s a veritable alphabet soup of advertisingtechnologies and models, but they all share one thing in common: opening up a new world of TV advertising leveraging technologies that are only possible in streaming. This panel of industry leaders talks about what’s working, what’s not, and where the smart money says OTT advertising is headed.

(Left to right): Jessica Masters, Roku; Brian Kline, Penthera, Tim Ware, Crackle Plus

(Left to right): Jessica Masters, Roku; Brian Kline, Penthera, Tim Ware, Crackle Plus, Chris Pfaff, Chris Pfaff Tech Media LLC

Chris Pfaff moderates Streaming Media Connect Virtual Panel: ‘Connected TV Advertising: The Holy Grail?’ 

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Chris Pfaff moderated the Streaming Media Connect virtual panel – Connected TV Advertising: The Holy Grail?’ – produced by Streaming Media Magazine, on Tuesday, February 15, 2022, featuring the following speakers:

  • Kumar Subramanian, CEO,MediaMelon
  • Jessica Masters, director of East Coast sales,Roku
  • Aulden Kaye, director of advertising partnerships,Philo
  • Tal Chalozin, CTO/co-founder, Innovid

You can watch the full panel at:


OTT’s hottest new monetization strategy is CTV. It’s got everything: better reach, increased engagement, improved attribution, and unparalleled targeting. We examine how brands and OTT services can work hand-in-hand to provide the best viewing experience for consumers while delivering the most bang for the buck for advertisers.


Jessica Masters, Roku

Tal Chalozin, Innovier

Alden Kaye, Philo

Kumar Subramanian, MediaMelon