Chris Pfaff moderated an all-star panel – ‘Life in the FAST Lane’ – as a pre-MIPCOM virtual session on the Media Meet & Greet community, on the Deal Room platform, on Monday, October 10, 2022.
The speakers included:
- Jonathan French, senior vice president, sales and business development, MuxIP
- Larry Baird, chief marketing officer, Crackle Plus
- Richard Young, director of syndication, Little Dot Studios
- John T. Wells, CEO, Dooya Media Group
The session discussed the accelerated adoption of Free Ad-Supported Streaming Television, or FAST, models, and how advertisers and brands are positioning their content for this growing sector.
Chris Pfaff (upper left); Larry Baird (upper center): Richard Young (upper right); Jonathan French (lower left), John Wells (lower right)
You can watch the entire ‘Life in the FAST Lane’ panel at: