measurement

Chris Pfaff moderates Streaming Media Connect panel – ‘Targeting, Measuring, and Scaling Connected TV Advertising’

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Chris Pfaff moderated the virtual panel ‘Targeting, Measuring, and Scaling Connected TV Advertising’ on February 20, 2024 for Streaming Media Connect, the virtual conference series produced by Streaming Media Magazine.

Discussion of CTV’s rapid growth centered around the recent Walmart acquisition of Vizio. Joining Chris were panelistsĀ Aneessa Steilen, VP, Media & Distribution Marketing, Vevo; Jack Mollins, SVP, Advertising Sales, Atmosphere.TV; Jennifer Monson, VP, Ad Sales, Fubo; Tim Ware, Senior Vice President of Programmatic Sales and Revenue, Sales, Crackle Connex, andĀ Mark Loughney, Senior Consultant, Hub Entertainment Research.

The full panel can be viewed at: