Chris Pfaff produced and moderated the ‘Producing in XR: How to Navigate Challenges’ panel at the VR AR Global Summit Online, Europe, on Wednesday, September 29, 2021, with some of the leading global producers of VR and AR content:
– Tupac Martir, founder, Satore Studio
– Michael Owen, co-founder/principal, MediaCombo
– Rafael Pavon, creative director, The Mill
The group discussed their experiences in overcoming production and distribution challenges in various VR and AR projects, including a recent NFT project by Tupac Martir.
You can view the entire panel at:
![](https://www.chrispfafftechmedia.com/wp-content/uploads/2021/12/Image-11-300x189.jpeg.pagespeed.ce.Oe5Kd5H_JA.jpg)
Michael Owen shows some of his 360-degree documentary production of Lake Baikal
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Rafael Pavon shows some of his amazing work on ‘Memoria,’ inside the La Garma cave in Spain
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Tupac Martir shows off a VR NFT sculpture
![](https://www.chrispfafftechmedia.com/wp-content/uploads/2021/12/Image-16-300x178.jpeg.pagespeed.ce.DBhaSmfiSq.jpg)
Tupac Martir in action
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Tupac Martir shows off ‘Dr. Crumb and the School of Disobedient Pets’
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Michael Owen shows off recent work