Some of New York’s leading AR technology developers attracted a crowd at The Alley, Verizon’s 5G collaborative lab and work space in Chelsea last Tuesday, May 8th, at an event sponsored by the VR/AR Association’s New York chapter. ‘AR for Producers: How to Engage Audiences on Multiple Platforms’ was well-titled, as most of the audience was comprised of new media and television producers who are looking at AR for a wide range of production elements, including fan engagement, 2nd-screen extensions, and location-based entertainment.
JR Dawkins welcomes the crowd to The Alley Michael and Serge Doudy provide an overview of the VR/AR Association
Eric Schwertzel, head of business development for eyecandylab’s US presence, demonstrated the AugmenTV concept, in which TV content triggers experiences on mobile using an AR app. This is a long sought-after play, and should have traction in sports as well as episodic TV.
Eric Schwertzel discusses AugmentTV
Gordon Meyer, head of marketing for Lampix, demonstrated the company’s projector-based AR solution, which is ideal for retail and public venue experiences.
Gordon Meyer presents the Lampix innovation
JR Dawkins, head of business development for Envrmnt by Verizon, showcased the Envrmnt AR Designer tool, the industry’s first true drag-and-drop AR tool. The simplicity of the tool enables anyone – with no coding experience – to create AR triggers on physical objects, and more.
JR Dawkins presents AR Designer Ryan Hilla assists with AR Designer demo
Far beyond what previous generations of AR solutions have provided, the presenters discussed the value that 5G will bring to AR, enabling seamless, low-latency experiences with greater connectivity levels.
JR Dawkins, Gordon Meyer, and Eric Schwertzel discuss the AR industry
Chris Pfaff, JR Dawkins, Gordon Meyer, and Eric Schwertzel during the panel discussion at ‘AR for Producers’
For many in the audience, it was their first time in The Alley, which opened last spring, and has gained a following among the technorati of the city.
Lampix demo at ‘AR for Producers’
Chris Pfaff and Ally Perez, event coordinator for The Alley, powered by Verizon