On Thursday, May 22, 2025, Chris Pfaff moderated a virtual session for Streaming Media Connect, ‘Going, Going Gone: Can Biddable Advertising Fix CTV’s Fill Rate Slump?’

Laura Florence, with Fremantle; Tim Ware, from Future Today Marketplace; Christina Chung, from Estrella MediaCo, and Jack Perry, from Zeam Media, discussed different aspects of the CTV ad fill slump. Jack Perry also discussed his innovative Super Bowl ad with John Stamos.

You can watch the full session at:

https://www.youtube.com/watch?v=4l5mLjtfdlA&list=PLcSb1s2U3uyDUGBfZ3-JMRf2QqSeflTyB&index=13

THU5. Going, Going, Gone: Can Biddable Advertising Fix CTV’s Fill Rate Slump?
Thursday, May 22: 4:00 p.m. – 5:00 p.m. (ET)/1:00 p.m. – 2:00 p.m. (PT)

With FAST and CTV fill rates slipping throughout 2024 (except for a brief election bump), content owners and their partners are casting about for new and different ways to fill inventory. By clearing the way for advertisers to buy in just before show time rather than having to lock in their campaigns months in advance, so-called “real-time” biddable CTV opens up late-breaking, flexible opportunities to unload unclaimed inventory on an auction basis before it goes to waste. But as bidding on audiences reportedly surges for sports, is auction-based advertising really suitable for other premium content? Is it likely to change the way brands approach media-buying, or is it just another transitory trend?

Moderator: Chris Pfaff, CEO, Chris Pfaff Tech Media

Panelists:
Laura Florence, SVP, Global Channels, Fremantle
Christina Chung, VP, Business Operations, Estrella MediaCo
Tim Ware, VP, Future Today Marketplace
Jack Perry, CEO, Zeam Media

Chris Pfaff moderated the virtual panel ‘Targeting, Measuring, and Scaling Connected TV Advertising’ on February 20, 2024 for Streaming Media Connect, the virtual conference series produced by Streaming Media Magazine.

Discussion of CTV’s rapid growth centered around the recent Walmart acquisition of Vizio. Joining Chris were panelists Aneessa Steilen, VP, Media & Distribution Marketing, Vevo; Jack Mollins, SVP, Advertising Sales, Atmosphere.TV; Jennifer Monson, VP, Ad Sales, Fubo; Tim Ware, Senior Vice President of Programmatic Sales and Revenue, Sales, Crackle Connex, and Mark Loughney, Senior Consultant, Hub Entertainment Research.

The full panel can be viewed at:

At the first-ever Streaming Media East event held in Boston, Chris Pfaff moderated the ‘Future of Advertising’ session on May 24, 2022 with the following experts:

Brian Kline, president, Penthera

Jessica Masters, Director of East Coast Sales – Roku

Tim Ware, VicePresident of Platform Partnerships and Sales – Crackle Plus

You can watch the full panel at:

https://youtu.be/uq4Gq10mmIY?list=PLcSb1s2U3uyCXba5dvCf6sEnphLdTjq1q

Session Description:

SSAI. CSAI. DLA. FAST. AVOD. It’s a veritable alphabet soup of advertisingtechnologies and models, but they all share one thing in common: opening up a new world of TV advertising leveraging technologies that are only possible in streaming. This panel of industry leaders talks about what’s working, what’s not, and where the smart money says OTT advertising is headed.

(Left to right): Jessica Masters, Roku; Brian Kline, Penthera, Tim Ware, Crackle Plus

(Left to right): Jessica Masters, Roku; Brian Kline, Penthera, Tim Ware, Crackle Plus, Chris Pfaff, Chris Pfaff Tech Media LLC