Chris Pfaff moderated the Streaming Media Connect virtual panel – ‘From Small Things: How Niche Services Can Find Mainstream Success’ – on Thursday, February 17, 2022, a discussion on the growth in niche OTT services, with the followingexpert group of panelists:

• Igor Oreper, vice president, solutions, Bitmovin
• Paul Erickson, Director of Research, Parks Associates 
• DeShuna Spencer, CEO/founder, Kweli
• Marc DiLorenzo, CEO/founder, 2GTHR
• Ajit Thakur, CEO, aha 
• Damian Pelliccione, CEO/co-founder,Revry

You can watch the full panel on ‘From Small Things: How Niche Services Can Find Mainstream Success’ at:

ABOUT ‘FROM SMALL THINGS: HOW NICHE SERVICES CAN FIND MAINSTREAM SUCCESS’  

Whether they’re defined by the type of content—science fiction, horror, romance—or the type of audience, niche services are the long tail of the OTT universe. But just because their audiences are limited doesn’t mean their revenue opportunities are. Partnerships with aggregators and “mainstream” services offer pathways to bigger viewership numbers, and innovative marketing approaches can turn small services into big successes.

Chris Pfaff moderated the Streaming Media Connect virtual panel – Connected TV Advertising: The Holy Grail?’ – produced by Streaming Media Magazine, on Tuesday, February 15, 2022, featuring the following speakers:

• Kumar Subramanian, CEO,MediaMelon
• Jessica Masters, director of East Coast sales,Roku
• Aulden Kaye, director of advertising partnerships,Philo
• Tal Chalozin, CTO/co-founder, Innovid

You can watch the full panel at:

ABOUT ‘CONNECTED TV ADVERTISING: THE HOLY GRAIL?’

OTT’s hottest new monetization strategy is CTV. It’s got everything: better reach, increased engagement, improved attribution, and unparalleled targeting. We examine how brands and OTT services can work hand-in-hand to provide the best viewing experience for consumers while delivering the most bang for the buck for advertisers.

Jessica Masters, Roku

Tal Chalozin, Innovier

Alden Kaye, Philo

Kumar Subramanian, MediaMelon

Chris Pfaff moderated the ‘Live Events in the ‘New Normal’ panel at the Streaming Media Magazine Connect event, on Thursday, August 26, 2021, with Bonnie Comley, CEO/founder of BroadwayHD; Fabrice Sergent, managing partner of Bandsintown Group, and Jordan Gremli, VP, artist development at DICE.

The panel discussed the return of live events to venues across the globe, yet the virtual live market – music, theater, dance – has been alive and well since the start of the pandemic, and will likely evolve into a hybrid model for venue owners, artists, promoters, and audiences.

You can watch the full panel at: https://www.youtube.com/watch?v=cWq7bHRTeYo&t=22s

Bonnie Comley (upper left), Chris Pfaff (upper middle), Jordan Gremli (upper right), Eric Schumacher-Rasmussen (bottom left), Fabrice Sergent (bottom right)