On Tuesday, October 7, 2025 at Streaming Media 2025 at the Fairmont Miramar in Santa Monica, Chris Pfaff moderated a session – ‘The Creator Economy and the Future of Monetization’ – with some of the leading players in the creator space, including Jonathan Shrank, from TheSoul Publishing; David Williams, from pocket watch; Charlie Ibarra, from Creator Television, and Parker Jones, from Towerhouse.

You can watch the full session at:

https://www.youtube.com/watch?v=0eCMUVXAWcw&list=PLcSb1s2U3uyCrjuw6HtDVgiW2dHvLH1Us&index=26

Tuesday, October 7
4:15 p.m. – 5:00 p.m.
C104. The Creator Economy and the Future of Video Monetization
Creators are shaping the next wave of content, and that wave is rolling in fast. Join this panel to gain insight into the emerging creator economy and how to make it profitable.

Moderator:
Chris Pfaff, CEO, Chris Pfaff Tech Media, chris@chrispafftechmedia.com

Panelists:
David B. Williams, SVP & GM of Channels, pocket.watch, david@pocket.watch, autria.mashian@rcpmk.com
Jonathan Shrank, VP, Streaming & Content Partnerships, The Soul Publishing, jonathan.shrank@id.thesoul.io, eric@worldsfair.io
Charlie Ibarra, Head of Content, Creator Television, charlie@creatortelevision.com, laarni@creatortelevision.com
Parker Jones, CEO, Towerhouse, george@therightnow.co, parker@towerhouse.io

Chris Pfaff moderated an all-star session – ‘Successful Strategies for Growing and Monetizing Your Streaming Service’ – on the virtual Streaming Media Connect conference, produced by Streaming Media Magazine, on February 22, 2024 that discussed strategies for curating content, maintaining audiences, and growing new channels.

Joining Chris were panelists Rene Santaella, Chief Digital & Streaming Officer, Estrella Media; Matt Farina, Senior Vice President, Content Distribution, NBCUniversal; Eric Sorensen, Director, Streaming Video Research, Parks Associates; Smriti Sharma, Head, Consumer Insights, Publishers Clearing House, and Julia Moonves, SVP, Advertising Sales & Brand Partnerships, pocket.watch.

You can view the entire panel session at: