On Wednesday, May 20th, in the middle of Internet Week New York 2016, CleverTap and Chris Pfaff Tech Media produced an event with some of the leading New York players in the mobile app space, including CleverTap’s own Arkady Fridman, as well as Al Jazeera Media Network’s Tian Chen; Cachette Group’s Ellie Cachette, and Rumble Fox’s Julie Andrews.
Julie Andrews, Arkady Fridman, Ellie Cachette, Tian Chen, and Chris Pfaff at ‘The Full Stack: Creating an App From Beginning to End’ at General Assembly, 05.18.16
Chris Pfaff joked that the crowd was gathered together to pay its respects, “with a 1.5 nanosecond moment of silence,” to Windows Phone, which had essentially been killed by Microsoft the day before.
Julie Andrews, from Rumble Fox, presents
‘The Full Stack: Creating an App from Beginning to End,’ assessed a wide range of issues connected with the design, development, maintenance and promotion of apps. Julie Andrews presented a case study that showed how Rumble Fox created a hybrid web-mobile app for the Health Management Academy that integrated with existing data systems and worked with an easily maintainable code base. Tian Chen showed the evolution of Al Jazeera America’s app, and discussed the decisions that forced design changes and overall structure of the app. Arkady Fridman showed the CleverTap dashboard and discussed the need for better app engagement with users.
Tian Chen, talks about Al Jazeera Media Network’s app
The crowd at General Assembly was comprised of 100 people, mainly tech and media professionals, many of whom were in the process of building an app, or planning an app. The panel discussion provided a range of topics, led by Chris Pfaff, that included forecasting an app’s performance; dealing with apps that never seem ready for primetime; the best tools to use for development and quality control (QC) and quality assurance (QA); how brands view apps and how developers and designers need to consider overall brand touchpoints, and how to communicate with app users without overwhelming or annoying them through notifications.
Julie Andrews answers an audience question
This was the third CleverTap-General Assembly event in New York, and there is clearly a growing community for this kind of forum.
Arkady Fridman; Julie Andrews; Chris Pfaff; Tian Chen, and Ellie Cachette, after the event
Julie Andrews, Tian Chen, and Arkady Fridman, prior to the event
Tian Chen with Ted Iannuzzi, from Ixonos, after the event