On Wednesday, October 8, 2025, Chris Pfaff moderates the session ‘The Future of Brand Integration and Sponsorship in Streaming’ at Streaming Media 2025 at the Fairmont Miramar in Santa Monica.

John Petrocelli, from Bulldog DM; Adam Gouttierre, from Hudl; Dylan Conroy, from JOURNY TV, and Scott Davis, from Global Logic, discussed brand integration in streaming, particularly live sports and entertainment.

You can watch the full session at:

https://www.youtube.com/watch?v=sbn-eE-AFA8&list=PLcSb1s2U3uyCrjuw6HtDVgiW2dHvLH1Us&index=31

STREAMING MEDIA 2025

October 8, 2025

2:30 p.m. – 3:15 p.m.

B203. The Future of Brand Integration and Sponsorship in Streaming

Brand integration today goes beyond mere product placements or commercial breaks. It’s about creating organic connections between content and brand experiences with sponsored content, co-branded shows, and interactive experiences. This session digs into the ways brands are embedding themselves in video content.

Moderator:

Chris Pfaff, CEO, Chris Pfaff Tech Media, chris@chrispafftechmedia.com

Panelists:

John Petrocelli, Founder & CEO, Bulldog DM, john@bulldogdm.com

Adam Gouttierre, VP of Media, Hudl, tate.erickson@brandedpublicrelations.com, adam.gouttierre@hudl.com

Dylan Conroy, Head of Media Sales, JOURNY TV, dylan.conroy@journy.tv, philtrina.farquharson@finnpartners.com, barney.bishop@finnpartners.com

Scott Davis, CTO, Global Logic, scott.davis@globallogic.com, natasha.haksar@globallogic.com

On Tuesday, October 7, 2025 at Streaming Media 2025 at the Fairmont Miramar in Santa Monica, Chris Pfaff moderated a session – ‘The Creator Economy and the Future of Monetization’ – with some of the leading players in the creator space, including Jonathan Shrank, from TheSoul Publishing; David Williams, from pocket watch; Charlie Ibarra, from Creator Television, and Parker Jones, from Towerhouse.

You can watch the full session at:

https://www.youtube.com/watch?v=0eCMUVXAWcw&list=PLcSb1s2U3uyCrjuw6HtDVgiW2dHvLH1Us&index=26

Tuesday, October 7
4:15 p.m. – 5:00 p.m.
C104. The Creator Economy and the Future of Video Monetization
Creators are shaping the next wave of content, and that wave is rolling in fast. Join this panel to gain insight into the emerging creator economy and how to make it profitable.

Moderator:
Chris Pfaff, CEO, Chris Pfaff Tech Media, chris@chrispafftechmedia.com

Panelists:
David B. Williams, SVP & GM of Channels, pocket.watch, david@pocket.watch, autria.mashian@rcpmk.com
Jonathan Shrank, VP, Streaming & Content Partnerships, The Soul Publishing, jonathan.shrank@id.thesoul.io, eric@worldsfair.io
Charlie Ibarra, Head of Content, Creator Television, charlie@creatortelevision.com, laarni@creatortelevision.com
Parker Jones, CEO, Towerhouse, george@therightnow.co, parker@towerhouse.io