Chris Pfaff Tech Media LLC and CleverTap present, ‘The Full Stack: Creating an App from Beginning to End,’ at General Assembly (902 Broadway, 4th Floor, NYC), Wednesday, May 18th, from 7-9 pm

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Chris Pfaff Tech Media LLC and CleverTap will present an all-star panel discussion, ‘The Full Stack: Creating An App From Beginning to End,’ on Wednesday, May 18th, from 7-9 pm at General Assembly, 902 Broadway, 4th Floor, NYC.


Held during the middle of Internet Week New York, ‘The Full Stack’ features Rumble Fox’s Julie L. Andrews; Al Jazeera Media Network’s Soud Hyder; Cachette Group’s Ellie Cachette, and CleverTap’s Arkady Fridman. Chris Pfaff will moderate this session.
Come enjoy a drink (or two), and have the chance to win the Rowkin Mini BlueTooth Headset, the smallest stereo headset in the world (
For the full invite, see below, or go to:
To RSVP for this free event, please go to:


Product Evangelist, CleverTap

Platform Lead, Al Jazeera Media Network

Co-Founder, Rumble Fox

CEO, Chris Pfaff Tech Media LLC

Founder & CEO , Cachette Group

About This Event

The app economy now demands more attention on the part of developers to the overall media flow, experience, and appeal of the app to mobile users. Developers need to be more than agile when considering how to engage and monitor the performance of their app; they need to look at the creative application of new technologies for a more playful audience. With the rapid pace of change in the mobile landscape, the app developer community has more tools and know-how to overcome feature obsolescence, and app-a-thetic response from users who now want more than just information, but something exciting.

Join General Assembly, CleverTap & Chris Pfaff Tech Media for a night of presentations & discussions from leading developers and app experts, including:

  • Arkady Fridman – Chief Evangelist, CleverTap
  • Soud Hyder – Platform Lead, Al Jazeera Media Network
  • Julie L. Andrews – Co-Founder, Rumble Fox
  • Chris Pfaff – CEO, Chris Pfaff Tech Media LLC
  • Ellie Cachette – Founder & CEO, Cachette Group

Come along for a drink (on us!) and have a chance to win a Rowkin Mini BlueTooth Headset — the smallest stereo headset in the world

About the Presenters

Product Evangelist,

Arkady is the Product Evangelist and Business Developer at CleverTap based in New York City. He performs a wide number of growth hacking activities including media buying, lead generation, educational panel discussions, customer development, content development, and travels the US spreading the word about CleverTap. He developed and launched the TappedIn:NY video series featuring East Coast disruptive app entrepreneurs and app development companies. Arkady leverages his entrepreneurial and Adtech experience to guide startups and large enterprise companies globally by helping them leverage CleverTap technology to increase ROI and user engagement.

Platform Lead,
Al Jazeera Media Network

Soud Hyder is the Platform Lead for the Al Jazeera Media Network. He is responsible for stacking up mobile and video, as well as product and developer management, and dev ops management. He has helped lead Al Jazeera’s mobile presence, including the award-winning AJ+ product. He was previously with Questek and Ubitmo.

Rumble Fox

Julie is Co-Founder of Rumble Fox, a group of thinkers and builders who help companies harness digital to accelerate and grow their businesses. A mix of consultancy, design studio, and development shop, Rumble Fox improves operational excellence, employee effectiveness, and customer experience. Our clients include Hershey, Kaplan, Gilead, several start-ups, and mid-size firms embarking on digital growth plans.

Julie has an impressive track record of eliminating roadblocks and creating award-winning, best-in-class products. She is able to construct environments that foster collaboration among clients, creatives, and developers by combining the strengths of both production and account management.

Chris Pfaff Tech Media LLC

A former board delegate of the Producers Guild of America (PGA) New Media Council from 2006-2013; former PGA New Media Council vice chair, and former PGA Board of Directors delegate, Chris was one of the founders of the PGA New Media Council member in 2003-2004. He leads a consultancy – Chris Pfaff Tech/Media LLC – that represents some of the leading service providers, audio/video technology firms, networking vendors, and media companies in the world. A veteran of the start-up world, Chris helped launch more than 20 ventures from the Lucent New Ventures Group, including iBiquity Digital; Flarion; Lucent Digital Video, and GeoVideo Networks, among others. In addition, he has helped launch AT&T’s Internet strategy; the Viacom New Media division of Viacom, Inc.; Sony Electronics’ Digital Betacam format, and Sharp Electronics’ LCD product division, among others.

Founder & CEO ,
Cachette Group

Ellie Cachette is the Founder & CEO of Cachette Group, where she develops mobile applications. She was previously the vice president of product marketing for Koombea, where she developed channels for companies developing mobile products. Prior to this, she was the founder/CEO of ConsumerBell, an e-commerce SaaS start-up. She is the author of ‘Software Agreements for Dummies.