On Wednesday, December 3, 2025, Chris Pfaff moderated the ‘Streaming and Beyond: The Future of TV Sports’ panel at the TV of Tomorrow Show NYC at Hudson Commons in Manhattan.
The conversation ran from FAST channels for niche sports to gamification of sports on TV, and AI personalization for viewers.
The expert panel consisted of:
• Cathy Rasenberger, President, Free Live Sports
• Christy Tanner, Chair, Swerve TV
• Matt Felder, VP of Ad Sales, Fubo
• Pete Scott, Chief Strategy Officer, Play Anywhere
• Rob Bocchicchio, President, Centriply
STREAMING AND BEYOND: THE FUTURE OF TV SPORTS
Live-streaming sports is a global market that is valued at $32.4 billion and is projected to reach more than $100 billion by 2033. As live sports shifts to direct-to-consumer platforms, engagement matters more than ever, with AI and data shaping the experience. The gamification of sports is upon us, and features ranging from alt-casts to multi-view to real-time personalization will drive greater monetization of sports content, increasing fan engagement. This panel will discuss the production of a brave new world for sports content.
