On Wednesday, October 8, 2025, Chris Pfaff moderates the session ‘The Future of Brand Integration and Sponsorship in Streaming’ at Streaming Media 2025 at the Fairmont Miramar in Santa Monica.
John Petrocelli, from Bulldog DM; Adam Gouttierre, from Hudl; Dylan Conroy, from JOURNY TV, and Scott Davis, from Global Logic, discussed brand integration in streaming, particularly live sports and entertainment.
You can watch the full session at:
https://www.youtube.com/watch?v=sbn-eE-AFA8&list=PLcSb1s2U3uyCrjuw6HtDVgiW2dHvLH1Us&index=31
STREAMING MEDIA 2025
October 8, 2025
2:30 p.m. – 3:15 p.m.
B203. The Future of Brand Integration and Sponsorship in Streaming
Brand integration today goes beyond mere product placements or commercial breaks. It’s about creating organic connections between content and brand experiences with sponsored content, co-branded shows, and interactive experiences. This session digs into the ways brands are embedding themselves in video content.
Moderator:
Chris Pfaff, CEO, Chris Pfaff Tech Media, chris@chrispafftechmedia.com
Panelists:
John Petrocelli, Founder & CEO, Bulldog DM, john@bulldogdm.com
Adam Gouttierre, VP of Media, Hudl, tate.erickson@brandedpublicrelations.com, adam.gouttierre@hudl.com
Dylan Conroy, Head of Media Sales, JOURNY TV, dylan.conroy@journy.tv, philtrina.farquharson@finnpartners.com, barney.bishop@finnpartners.com
Scott Davis, CTO, Global Logic, scott.davis@globallogic.com, natasha.haksar@globallogic.com
