At the first-ever Streaming Media East conference in Boston, Chris Pfaff moderated the ‘Think Big, Program Small: The Importance of Localized Content’ panel on Wednesday, May 25, 2022.
Rob Dillon, Head of Digital Product, Straight Arrow News
Jim Long, CEO, Didja.tv
Aby Alexander, director, Americas, Thomson Broadcast
Ellen Grogan, director, product marketing, media, Brightcove
You can watch the full panel at:
As viewers cut the cord, they’re finding that (much to their chagrin) they’ve sometimes lost local news, weather, and sports, as well as scripted and unscripted content from their local country or region. Savvy OTT services are partnering with local stations and content creators to deliver the best of both worlds, to the delight of both viewers and advertisers.
(Left to right) Ellen Grogan, Brightcove; Aby Alexander, Thomson Broadcast; Jim Long, Didja.tv; Rob Dillon, Straight Arrow News, Chris Pfaff, Chris Pfaff Tech Media LLC
(Left to right): Ellen Grogan, Brightcove; Rob Dillon, Straight Arrow News; Jim Long, Didja.tv, and Aby Alexander, Thomson Broadcast