On Tuesday, June 10, 2025, at Augmented World Expo (AWE) U.S. at the Long Beach Convention Center, Chris Pfaff appeared on a session – ‘Reality Creator Economy: XR and AI Collide to Unlock Massive New Frontiers in Reality Commercialization’ – that was moderated by Yu Yuan from MASA, and – in addition to Pfaff – featured Ben Erwin, from the Academy of Immersive Arts and Sciences, and Julie Smithson from METAVRSE and XR Women.

You can watch the full session at:

https://www.youtube.com/watch?v=TkVM0B_UtnU

As XR platforms evolve from niche experiments to mainstream destinations, creators must navigate a complex landscape of revenue models—from virtual goods and subscription tiers to brand partnerships and platform revenue shares. This session will survey today’s proven monetization strategies for XR experience and content creators, then look ahead to the transformative potential of Generative AI and Agentic AI, including automated content generation, AI-driven personalization, and autonomous digital agents that can extend creators’ reach. We’ll also explore how collaborative metaverse and virtual world ecosystems—where thousands of creators co-build immersive spaces—can implement fair, transparent reward mechanisms. Join us to understand how creators can thrive today and shape tomorrow’s XR economy.