Case Studies


Project Type: Marketing and Public Relations

Location: Norway/U.S.

Services: market analysis; brand positioning & messaging; marketing and public relations execution

Executive Summary

CPTM met with Thumbplay executives just after the company had spun out of Telenor. CPTM assessed that Thumbplay should be positioned as the first U.S. pure-play direct-to-consumer mobile content company.


CPTM crafted brand messaging for Thumbplay that strongly positioned the company as a leading technology and media partner for brands seeking content distribution on mobile devices. Strong, consistent results in the consumer, business, and trade media enabled introductions to media firms in the early stage of mobile distribution strategies.