Project Type: Marketing and Public Relations/Business Development
Location: U.S.
Services: market analysis; brand positioning & messaging; marketing and public relations execution; business development execution
Executive Summary
CPTM met with Mediaguide executives, prior to its spin-off from ASCAP, to assess market opportunities for the company’s network-based audio fingerprinting solution.
Assessment
CPTM assessed the industry’s fingerprinting schemes, and determined that Mediaguide, as a strategic venture of leading performing rights organization ASCAP, was the first network-based identification scheme of its kind.
Marketing
CPTM created brand positioning and messaging that leveraged early-stage customers, including YES Networks, for a launch in advance of the NAB Radio Show. Major industry and business publicity accelerated conversations with broadcasters and publishers.
Business Development
CPTM leveraged Mediaguide’s launch to create in-roads for the company in the broadcast, music, advertising, and technology industries.
