Project Type: Marketing and Public Relations/Business Development
Location: Finland/U.S.
Services: market analysis; brand positioning & messaging; marketing and public relations execution; business development execution
Executive Summary
CPTM worked with Ixonos executives to assess market opportunities for Ixonos’ U.S. market entry, with a strong focus on the media & entertainment industry. CPTM created a go-to-market plan, leveraging Ixonos’ emerging design business, that centered on the company’s leading mobile positions with carriers, developers, and manufacturers.
Assessment
CPTM developed brand positioning that capitalized on Ixonos’ strong Nokia relationship, and the company’s broad global footprint, for Ixonos’ U.S. launch. As the company’s design team grew, and it acquired a headquarters in San Francisco, market opportunities expanded to creative multi-platform product design and development.
Business Development
CPTM crafted a strategy that addressed Ixonos opportunities with app developers, specialty mobile device development, and creative technology partnerships. CPTM created in-roads with leading studios (Sony Pictures; Warner Bros.); music labels (Universal Music Group; EMI), and publishers (Hearst) and later expanded the Ixonos brand to design-centric opportunities with large-scale broadcast vendors (Ericsson) and TV networks (NBC).
Marketing
CPTM developed a marketing campaign that positioned Ixonos as a leading mobile UX design firm with innovative 2nd-screen concepts, creating opportunities with industry organizations in the media industry, and extending the company’s opportunities with U.S. media brands.
